Even the best campaigns are only successful when they’re promoted well.
Fortunately there are lots and lots of ways to promote campaigns. And most of them are free.
Here’s a handy 46-point checklist to inspire you.
Users can share your campaigns on their various social media channels including Facebook, Twitter, Pinterest, and LinkedIn.
Incentivizes people to fill out extra fields of a promotion form by awarding them more chances to win. Find this feature in the Form Designer.
Display entries submitted via the Form Widget and let your campaign’s visitors vote, share and comment on each entry.
Create “if this, then that” integrations between your widgets. Use this feature to display share prompts in popups.
Website header notification bar (Hello Bar makes it easy to create one)
Website sidebar ads
Call-to-action footer images on blog posts
A graphic announcement on the main page of your website and/or blog
Update your brand’s Facebook cover photo and/or profile photo.
Update your Twitter bio to include a link to your campaign’s hub.
Update your brand’s Instagram bio with a link to your campaign’s hub.
Make an eye-catching image and promote your campaign link on Pinterest.
If you created a video to promote your campaign, provide the link in the video’s description box. Ideally a custom domain or ShortStack-generated custom subdomain that’s easy for your users to remember.
Use these same tips across all your social profiles throughout the duration of your campaign.
Send an email blast to your subscribers notifying them of your campaign.
Include a footer or header image that promotes your campaign in your newsletter’s design.
Set up autoresponder emails so when a person shares with you their email address via your campaign,
they are sent a special message to their inbox.
Blog posts that support your campaign’s message.
eBooks, whitepapers and/or downloadable PDFs that support your campaign’s message.
Guest posts for a blogger who has an audience you want your campaign to reach.
Infographics that have a call-to-action on its footer.
Graphic tutorials or how-to content.
Videos with calls-to-action to visit your campaign.
Publish a press release.
Create in-store advertisements.
Host an event and integrate “social” into it.
For example, you could create a special hashtag for the event.
Additional Advertising Methods:
Pro Tip: Content often resonates better with people than generic ads promoting a brand’s latest message.
Test putting money behind content that promotes your campaign.
*Caveat: While listing your giveaway campaign on sites such as those listed above might bring traffic and attention, consider whether or not the attention will come from your ideal customer.